The fourth core CCPA right is the right to non-discriminatory treatment. Your privacy policy should explain that if a consumer exercises their privacy rights, you will not treat them any differently than other consumer, for example by charging them a higher price or denying them services. Note however that the CCPA does not entirely prevent businesses from offering consumers incentives for using their information. Loyalty programs that provide discounts in exchange for data use are still okay if implemented according to CCPA rules. We’ll discuss those rules under part 6 of our agenda, special situations.