Now that we understand who has CCPA rights and what personal information means, let’s examine what you need to tell consumers about your use of their personal information and how to present that disclosure.
The CCPA requires businesses to notify consumers about privacy at or before the point at which the business collects information. This could mean signage outside of a brick and mortar store where you’re using video surveillance, or a website banner that informs visitors about online information collection. Provide your notices in every language in which you ordinarily transact with or advertise to consumers.
To comply with point of collection requirements, companies are expanding their ubiquitous cookie banners to refer more generally to information collection, use and disclosure.